As a marketing professional, I am passionate about helping businesses and organizations achieve their goals through innovative and effective marketing strategies. I have a track record of success in driving results for my clients, and I am always looking for opportunities to learn and grow as a marketer. From developing and implementing marketing campaigns to consulting with businesses and creating engaging content, I have a diverse range of experience in the field. My background as a military intelligence analyst has also given me strong analytical skills and the ability to conduct thorough research and data analysis. I am confident in my ability to deliver results for my clients.

Key Professional Experiences

Director of Marketing
Nassar Creative - Greensboro, NC
2021 - Present

In this role, I was responsible for developing and executing marketing strategies that drove business growth and brand awareness. I led a team of marketing professionals and worked closely with product development teams to launch and maintain marketing materials. I was also responsible for building brand awareness, generating leads, and managing internal and external marketing campaigns and programs through various channels, including Facebook, Instagram, and the company blog. I analyzed market trends and data to inform marketing decisions, optimize campaigns, as well as develop and manage marketing resources.

Responsibilities

  • Develop and execute marketing strategies that align with business goals and objectives.

  • Lead and manage a team of marketing professionals.

  • Collaborate with product development teams to launch and maintain marketing materials for sales presentations and client meetings.

  • Collaborate with the design team to create visually appealing marketing materials that support brand guidelines and messaging.

  • Build brand awareness and generate leads through various marketing channels, including social media, email, and content marketing.

  • Analyze market trends and data to inform marketing decisions and optimize campaigns.

  • Monitor and report on website traffic, social media engagement, and other key performance indicators (KPIs) to track the effectiveness of marketing campaigns and identify areas for improvement.

  • Attend industry events and conferences to stay up-to-date on industry trends and network with potential partners and clients.

Tools Used

  • Meta Business Suite

  • WordPress

  • Canva

  • Google Business Suite

  • Adobe Photoshop

  • Adobe Lightroom

  • Loomly

  • ClickUp

  • Basecamp

  • Slack

  • Dubsado

  • Milanote

  • DataAxle

Marketing Consultant
Gat Creek - Full Remote
2021 - Present

As a direct report to the VP of Sales and assist in a variety of marketing functions, including website development. My primary responsibilities include developing and implementing a content strategy for Pinterest and Instagram, writing and deploying website copy and imagery for 229 products, and coordinating the planning, implementation, and effective management of marketing campaigns for Human Resources, Sales, and Branding. I use the HubSpot portal to manage the company’s CRM and execute digital marketing campaigns and analyzed and reported on the effectiveness of marketing campaigns to identify areas for improvement. I also stayed up-to-date on industry trends and best practices in digital marketing and collaborated with the sales and product development teams to support business goals and objectives.

Responsibilities

  • Write and deploy website copy and imagery for 229 products.

  • Coordinate the planning, implementation, and effective management of marketing campaigns for Human Resources, Sales, and Branding.

  • Use the HubSpot portal to efficiently execute digital marketing campaigns.

  • Develop and maintain relationships with customers through the company's CRM system, including segmenting and targeting audiences for personalized email marketing campaigns.

  • Create and execute email marketing campaigns that align with the company's brand guidelines and messaging.

  • Advise the company on brand strategy, including ensuring that all marketing materials and communications consistently reflect the company's brand identity and values.

  • Manage the company's social media accounts, including creating and scheduling posts, engaging with followers, and analyzing social media metrics to measure the effectiveness of campaigns

Tools Used

  • Magento

  • Hubspot

  • Moz

  • Qualtrics

  • Meta Business Suite

  • Monday

  • Slack

  • Lightsail

  • Adobe Photoshop

  • Adobe Premiere Pro

  • Google Business Suite

Intelligence Analyst
U.S. Army
2010 - 2018

The skills I gained as an Intelligence Analyst, such as strong communication and presentation skills, excellent organizational and administrative abilities, and the ability to work under pressure, and handle multiple tasks concurrently, have all been invaluable in my marketing career. My experience in event planning and presentation creation has helped me to effectively plan and execute marketing campaigns, and my supervisory and mentorship experience has allowed me to effectively lead and manage marketing teams. Overall, my time as an Intelligence Analyst has provided me with a strong foundation in marketing and has given me the skills and experience necessary to succeed in my marketing career.

Transferable Skills

  • Analytical skills: Military intelligence professionals are trained to analyze and interpret complex data and information. This skill has been useful in marketing when it comes to analyzing market research data, consumer behavior patterns, and campaign performance metrics.

  • Strategic thinking: Military intelligence professionals are adept at developing and implementing strategies, whether it be on the battlefield or in the boardroom. This skill has been valuable in marketing when it comes to creating and executing marketing plans and campaigns.

  • Attention to detail: Military intelligence professionals are trained to pay close attention to detail, which is essential in marketing when it comes to creating materials that are accurate, effective, and on-brand.

  • Communication skills: Military intelligence professionals are skilled at communicating complex information clearly and concisely, both in writing and in person. This skill would be valuable in marketing when it comes to crafting compelling marketing messaging and presenting ideas to clients or internal stakeholders.

  • Leadership: Military professionals often have experience leading teams and making decisions under pressure. These leadership skills would be useful in a marketing career when it comes to managing marketing projects and campaigns.

To learn more about my experiences feel free to check me out on LinkedIn or Download my Resume.